Who knew that a simple girl working at Old Navy would turn out to be a sensational singer and an incredibly powerful influence to so many of us ladies? Her edgy look, sultry voice, thought provoking lyrics and love for cheetos is only the beginning of her incredible rise to fame!
Devin Star Tailes better known as Dev (sometimes stylized as DEV or dEV), is an American rapper, singer and songwriter. She was discovered by the record label, Indie-Pop, and The Cataracs via Myspace after her friend Shane Crislip, posted her singing to some beats. Dev’s song “Booty Bounce” was sampled in Far East Movement’s hit single “Like a G6” which reached number 1 in the US, and sold over four million downloads in the country.
In 2009 she made a cover of Amy Winehouse’ “Blonde Trick” and, after a friend posted the song into MySpace, the production team The Cataracs noticed it and contacted Dev. To Fashion Indie Magazine she said: “I decided to put up this song on MySpace. It was a “diss track” and I didn’t expect anything out of it. It was just to make me feel good like how music usually does, but Niles [of the Cataracs] came across my page and was really into my voice, they kind of got me into singing and opened up my eyes to business opportunities”. Dev dropped out of college in her first year to pursue her singing career and was then signed by the Los Angeles-based record label and management team, Indie-Pop, who also discovered The Cataracs. Six months later, Dev and The Cataracs’ song “2Nite” began to gain exposure on the radio, the television channel MtvU and the Billboard Hot Dance Airplay chart. In 2009, Dev moved to Los Angeles to produce music with the Cataracs and work directly with Indie-Pop.
In 2010, the Cataracs produced “Like a G6” with Far East Movement and decided to use a verse from Dev’s single “Booty Bounce” as the chorus. The two songs were made in the same summer, at the time where Dev and the Cataracs “were grinding it out in the studio pretty tough together,” making a couple of “simplistic random tracks. “Like a G6”, which features Far East Movement and Dev, was released in April 2010, and reached number one on the US Billboard Hot 100 chart. The song went on to sell over four million downloads in the US. In August 2010, a music video was made for “Booty Bounce” directed by Ethan Lader, and uploaded it onto YouTube, where it has generated over sixteen million views.
In October 2010, Dev was signed to Universal Republic and her first official single, “Bass Down Low” was serviced to rhythmic radio stations in November. Dev released her debut single “Bass Down Low” in November 16, 2010. It was released digitally in select territories on December 6, 2010 and one day later in the United States. The song reached sixty one on the Billboard Hot 100 chart and number two on the Heatseekers Songs chart. In Canada, the song peaked at number thirty five in its fifth week on the Canadian Hot 100 chart. However, “Bass Down Low” saw massive success in the United Kingdom, where it peaked at number ten on the UK Singles Chart. Dev also released two more promotional singles through Twitter, “Poison” and “Call Me” both covers of Bell Biv Devoe and Blondie respectively. She also featured in house music artist David Guetta’s album, Nothing But the Beat on a song called “I Just Wanna F” with Timbaland and Afrojack.
Dev had also featured on a single by Swedish singer Eric Saade, “Hotter Than Fire” which was released on November 2, 2011 in Sweden. Dev is featured on a remix of Girls’ Generation’s song “Bad Girl” by The Cataracs, featured on their Japanese remix album and Dev was also featured in Timbaland’s promotional single “Break Ya Back”.
The American version of “The Night the Sun Came Up” was released on March 26, 2012 in the United States, which include new tracks where Dev teamed up with singer Enrique Iglesias on a track called “Naked” which was produced by The Cataracs and was released as the third single of the repackaged album. It reached the first position in Mexico and the second position in the US dance chart. The second single, “In the Dark”, peaked at number 11 in the US chart, making it her most successful solo single to date.
At the 2012 Lollapalooza, Dev revealed that she was currently working on her second album; “I’m using a lot more live instrumentation for this album”, stating “I had such a great time making a very electronic-based album for the first one, but you know, I’m just moving to different things, different sounds, so we’ll see.” Her track “Bass Down Low” was featured during match intervals of Volleyball, Beach Volleyball and Basketball among others during the 2012 Summer Olympics. In 2013 Universal Republic Records announced that they were going defunct, all artists from the label moved to Republic Records.
In November 1, she had posted on her official YouTube a new song, “Kiss It” featuring Sage the Gemini produced by Hit-Boy. While “Kiss It” released December 17, 2013. A remix version of this song was released that featured Casey Veggies in place of Sage The Gemini. Dev also collaborated with singer Mia Martina for her single Danse which gained popularity in latin and dance charts throughout spring 2014.
In 2014 Dev released two EPs, Bittersweet July and the second part as a follow up to part one. She’s a radio host of the popular radio Beats 1 by Apple, founded in 2015. In 2016 Dev started promoting her second studio album which was released in 2016 with an opening single called Lowkey.
Check out her website here: DEV’s Website
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This is my all time favorite song from Dev.
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